Types of Creative Services

Brand Development

Whether it’s giving a new brand it’s identity or spicing up an existing brand, M4M Agency will chat with you to ensure your brand identity ticks all of your target audience’s boxes. A brand is so much more than just a logo, it is the voice, vision, personality. It is how you want your brand to be seen within the landscape, and it is one of the most important things to establish to ensure you create a meaningful relationship with your target audience. 

Read more about the importance of brand here!

Graphic Design

Our team of graphic designers/creative masterminds have worked on the most varied jobs imaginable. The list includes corporate law firm brochures, infographics for charities, logos for hotel chains and brand identity documents for starts-ups. Whatever the job, we always create modern, fresh graphics that are eye-catching and appealing.

Web Design

Does your website look like it’s stuck in the 1990s? Don’t be embarrassed. Many businesses are in the same boat – so busy serving their clients that their own web presence goes to the bottom of the pile. We love designing and updating websites for all industries in Brisbane and beyond. Don’t forget – we can do the copywriting and photography for your website as well as design and development. M4M Agency can work with you to build a website that’s clear, manageable, functional, creative and a pleasure to use.

Photography & Video Production

Whether you are after a simple photoshoot, or a TVC/ social media friendly video, the M4M Agency team has got you covered. Standout photography is, of course, a must and video is fast becoming the No.1 online marketing tool. It has the power to increase your leads and enhance your web presence in the eyes of the consumer and Google. But how does one go about creating beautiful photos or making a great video? Well, we’re glad you asked because we can talk you through exactly how the process works and get the ball rolling on your visual content.

Print Management

The printing world can bring with it many challenges, especially if you’re new to it and have no idea where to start. How to set up the documents, what stock to print on, digital or offset printing, full colour, two-colour, mono…the questions go on. On the other hand, perhaps it’s getting tiring or overwhelming and you’d like to hand over the reins? Let M4M Agency take the guesswork out of all your printing needs. We’re masters at creating professionally presented documents and signage, and we know the ins and outs of the printing domain.

Types of Social Media

Social Media Strategy

A good social media strategy should define how your business aims to use various social media channels, how they will work together and how you aim to achieve defined goals. It’s important to make sure those goals are measurable and sit in context with the overall business objectives so that your social media channels aren’t working in silos. Creating a social media strategy is just the beginning of a long term-campaign. We will guide you through all the steps to help you steer clear of common pitfalls and rookie errors while capitalising on the many global opportunities that social media presents. 

Influencer Engagement

Social media and the influence it has on our everyday lives is massive, and engaging strong and influential people on social media is a valuable resource for businesses who wish to share their products or services with a potential audience. These influencers have attracted a large following and have gained authority to persuade their followers’ purchasing decisions. It’s basically like a personal recommendation, with readers often unaware they’re actually sponsored posts.

Social Media Management

From consultation and planning to content creation and tracking, we’ve got all your bases covered. We’ve managed social media campaigns for many businesses across various industries and we want to take care of yours too.

We’ll create and manage your social media campaign according to your target market, marketing budget and goals. As an agency specialising in social media management, M4M Agency will ensure that your campaigns attract the right audience, deliver the best and most relevant content and encourage customer engagement.

Content Creation

Content, in the context of marketing, is truly relevant and useful information a business provides to a potential audience to help them solve personal issues, challenges or answer questions they may have. Content can be distributed via things like articles and blogs, videos, e-books and webinars.

Using content to find, engage, educate and entertain your clients is one of the most effective ways in today’s marketing universe to generate sales. In a world where we’re bombarded with content, having a competitive edge is critical. Luckily, M4M Agency has a team of quick witted content creators, who will make sure your content is always relevant and engaging for your target audience. 

Training & Workshops

Hosted by M4M Agency’s self-ordained Social Media Queen — Amanda Goddard, along with Founder & Creative Director, Rebecca Pini, made4media has social media courses for everyone. Attendees will learn everything from the basic ins and outs of the most popular social media platforms. For the more advanced, we offer courses on social media strategies that further your reach among your target audience.

Advertising & Budget Management

Social media is continuing to grow and gain more reach, and it certainly isn’t going away any time soon. With this in mind, it makes sense for businesses to leverage this and use social media and its advertising benefits to their advantage. If your business hasn’t started social media advertising yet, it’s time to start!


At M4M Agency, we have a variety of social media management tools at our fingertips which make it easier for us to track campaigns, and we’ll provide useful data to assist with growing your business. Our streamlined approach to managing social media allows for transparency and quick turnaround time in processes.

Types of Communication

Public Relations

We don’t just write press releases. Our strategy involves coming up with communications that enhance anticipation, build a following and capture loyalty. We believe that marketing and corporate communications shouldn’t be separate. As a result, all communications are measurable and effective. Our aim is to go beyond media publications and pierce through to your target audience. We’ve managed PR campaigns for both small businesses and big corporations. With over 15 years in the industry, we know who to share your story with. Our team is dedicated to getting you results, and we are always thinking of new and exciting ways to broadcast your message.

Read more about the importance of PR here!


Skilful copywriting is no easy feat – it’s not just about what you say but how you say it which makes the difference. Good copywriting should make the reader take action, by articulating a thought or selling a product creatively, and it will effectively resonate with its intended audience. If writing is not your forte, or you are feeling overwhelmed, made4media has a team of skilled writers that can wordsmith anything.


A brand activation screams ‘meaningless marketing buzzword’, but don’t be fooled! Activation is a term used to describe experiences or interactions a person has with a brand, and they are very effective at building popularity and giving the customer an experience that makes them feel a connection with the company.An activation might be an in-store retail marketing campaign, a product sampling, a sponsorship or an experiential event. 

Unit Publicity

M4M Agency is a trusted agency in Brisbane when it comes to unit publicity. We’ve been helping filmmakers and TV producers bring their projects to life for many years.

Because of our specialist experience, we fully understand the important role unit publicists play as the link between producers, cast, crew and the media during production shoots. We’re experts at generating publicity to help boost film sales and create public interest.

Talent Tours

At M4M Agency we pride ourselves on our professional yet sociable approach to talent tours in Australia, and we know the importance of building a strong rapport with talent and agencies alike.

We have handled the personal publicity requirements for a number of leading film and television identities across Australia and are highly skilled at ensuring that our talent is given an enjoyable experience, whether it be at an event, on the red carpet or at an appearance.

Internal Communications

Proper internal communications are so often overlooked in a business and a poor strategy can create havoc in a workplace. It’s only too often that we see companies spending large amounts of budget and resources on their external communications but neglect the internal marketing and communications to their employees.

Types of Digital Marketing


Content marketing is all about developing and distributing shareable information. It should be very strategic in nature and be targeted towards a specific audience your company/business is trying to reach. The content should not specifically promote a brand, but rather provide helpful information or be entertaining which users are willing to share, and subtly stimulates interest for your product or service. The most common forms of content include information on social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. 


Search Engine Optimisation (SEO) aims to increase the amount of visitors to your website through useful content on your pages, which in turn achieve high results returned by a search engine. This is effectively a free way to achieve a better search ranking. Search Engine Marketing (SEM) is paid internet marketing where businesses pay to promote their website and increase their visibility in search engines to drive visitors to their website. 

SEO and SEM are complex processes so it pays to have professionals on your side. We’re here to make your website as strong as it can be, so search engines like Google can assess your website as better than your competitors and rank you higher in a potential customer’s search results. Hundreds of factors need to be considered in your SEO/SEM strategy and every website is different. 

Website Development

It’s well understood that first impressions do count and this can also be said for a business’s website. The user experience can make or break an organisation and one of the most important aspects of a website is its navigation. If your website is difficult to use, clunky or old-fashioned, you won’t convert a customer – it’s that simple. In today’s mobile world, it’s also increasingly important to make sure your website is completely mobile-friendly, while on the other hand, your full website must be modern and responsive. M4M Agency can help you develop a flawless website, which will help your business flourish. 

Email Marketing

If you want to play a strong digital marketing game, it’s critical to make sure you’re delving into email marketing. With about a third of the world’s population using email, it’s clearly a popular medium and one we should all be tapping into, to further our communication with our target market. Email marketing is generally an inexpensive medium which can be used to reach a wide audience while really connecting with them. We can help you construct impactful email marketing campaigns to ensure you are communicating with your target audience and reaching your KPIs. 


Since its conception, the humble blog has come a long way. Initially designed as a tool for one to express their thoughts and feelings – a personal journal if you will, it’s now become a powerhouse of its own, and businesses and individuals alike are harnessing the power it can bring when used correctly. Today, a blog is one of the best ways you can attract new visitors to your website. A business blog is a marketing channel, just like social media or email marketing, which helps to support your business growth. With an inhouse team of wordsmiths we can help you write impactful content that will help your SEO and drive people to your business. 

Types Of Strategies

Marketing Strategy

Marketing tailored to your needs

Whether you’re launching a business or a product, offering a promotion or running an internal campaign here in Brisbane, Australia-wide or internationally, our marketing consultants will develop a bespoke strategy for your marketing problem. We are limitless in our ability to conceptualise and execute the right marketing campaign for your business, but it all starts with a clear strategy. When working with M4M Agency, your campaign will grab attention, draw audiences in and achieve results. 

Brand Strategy

It’s much more than just a logo

 An effective brand is one of the most important steps to take when building awareness and preference of your business within the market. It’s not just how your brand looks, but also your brand story, characteristics and the heart and soul of what your business does. 

Our team understands how important brand is, and how it impacts the whole of your business. We will work with you every step of the war to develop an effective brand and its underlying strategy. Whether you’re looking to start from the ground up, for a brand tweak or a complete brand refresh, M4M Agency can help you be the best you can be. 


A good social media strategy should define how your business aims to use various social media channels, how they will work together and how you aim to achieve defined goals. It’s important to make sure those goals are measurable and sit in context with the overall business objectives so that your social media channels aren’t working in silos. Creating a social media strategy is just the beginning of a long term-campaign. We will guide you through all the steps to help you steer clear of common pitfalls and rookie errors while capitalising on the many global opportunities that social media presents. 

Communication Strategy 

A communications strategy is one of our core capabilities at M4M Agency and we work closely with clients to determine what their bespoke marketing communication strategy will be. A great communication plan will help a business identify who they need to reach, how they plan on telling them what they need to now, and the way in which they’ll reach them. Different audiences will have different needs, motivations and preferences, and we can help you develop and implement a communications plan to ensure pitches land in the right inbox and effectively communicate with your target audience. 

Content / Creative Strategy

A content marketing strategy refers to the planning, creation, delivery and management of your content and should include your goals, who you’re targeting and your content ideas.

 The purpose behind a content strategy is to create meaningful and engaging content which is sustainable, cohesive and attractive to your target audience. The key is to make sure you’re sending out the right messages which align with your brand, to the right people at the right time. 

Creativity enables a business to stand out from the crowd. It allows a company to be unique and distinctive which attracts customers and builds loyalty.

The Social Culture-Issue #35

My goodness things change in a month! Since our last update, Netflix dropped a bombshell on the social media world with the documentary, The Social Dilemma, that explained how easy it is for tech companies to hijack our psychology to feed our social media addiction – making us easy targets to advertisements. If you haven’t watched it, do yourself a favour and sit your kids down to watch it with you.

Trump once again violated Facebook and Twitter’s ‘fake news’ rule, by spreading misinformation regarding COVID-19 after he tested positive to the virus earlier in the month. If you get a moment and want a laugh, check out some of his recent Tweets, they are both amusing and very SCARY.

Fleetwood Mac’s ‘Dreams’ is back on the charts thanks to a viral TikTok video and social media account for a fly that landed on Mike Pence’s head during the VP debate has amassed over 90,000 followers on Twitter! It just goes to show that pretty much anything has the chance to go viral on social especially in these weird times!

Facebook removes 20% image text rule

Content designers and advertisers rejoice! Facebook has recently abandoned it’s long-standing rule for ad images having no more than 20% text. The purpose of the rule was originally intended to reduce noise in the News Feed, but as the platform evolved and began to roll out new ad types that were far more flashy and ‘in your face’, the old rule was kicked to the curb. Advertisers no longer have to use the dreaded text overlay tool to check if their ad doesn’t go over the 20% restriction, leaving more creative freedom for their images. Facebook still recommends keeping text on images to a minimum as they generally perform better.

For more info on Facebook’s latest advertising updates, click here.

TikTok has a new rival: YouTube

Another day, another TikTok-like functionality popping up on a social media platform. YouTube is the latest app to jump on the short-form video bandwagon, shortly following Instagram’s footsteps after they released Reels. YouTube Shorts, allows users to create and upload videos of 15-seconds or less, add music and use a number of tools to edit their videos with. Users can jump from one video to another by swiping vertically on the carousel which houses all short videos on YouTube, not just those created with Shorts. This new feature is currently in the testing phase that will be released soon to users in India – so keep your eyes peeled to see if this feature hits the Aussie app soon!

For more info on YouTube shorts, click here.

Facebook launches new business suite management tool

Managing Facebook and its various apps can be frustrating at the least, especially with the amount of updates the platform makes! In an attempt to streamline day-to-day management, the social media giant has launched a new app designed to make it easier for businesses to manage their pages and profiles in the one spot. The new app includes tools like posting, messaging, insights and advertising capabilities across the various apps such as Facebook, Instagram and Messenger. Other benefits of the new tool include the ability to share posts to Facebook and Instagram at the same (finally! Although be warned it can be glitchy and sometimes fails to schedule across both platforms and sometimes loses the tags you have added). If you already have the Pages Manager app downloaded on your phone it will automatically update to Business Suite. If you don’t have the app, you can download on the iOS or Android app store.

For more info, click here.

TikTok cracks down on weight loss ads

TikTok is cracking down on weight loss related ads and content that promotes unhealthy eating habits after increasingly being criticised for promoting dangerous diets. Some of the new restrictions include weight loss management products can only reach 18+ users, restrictions on irresponsible claims on weight loss and ads that do promote weight loss cannot promote negative body image or relationships with food. Given that TikTok’s primary audience are teenagers, these new restrictions are definitely a step in the right direction – especially after the increasing concerns with the rise of eating disorders and body shaming TikTok has been involved in over the past few of months!

For more info on the new restrictions, click here!

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The Social Culture-Issue #34

Conspiracy theories… they’re currently EVERYWHERE on social media platforms! If you haven’t come across one yet, let me refresh your mind back to the beginning of the pandemic with Pete Evans and his social media tirades about vaccinations and his ‘fake news’ light machine that apparently cured COVID-19.

Due to the amount of time on people’s hand’s thanks to COVID-19, there is more time for people to jump into already established conspiracies and blast them all over social media platforms, digging deeper and deeper. With the ban of TikTok in the USA, people are going all out with their theories!

We are seeing TikTok open up rabbit holes ranging from child trafficking, Brittney Spears being held captive (which is sort of true due to a family court order), predictions of Trump’s assassination thanks to old Simpson’s episodes and Corona Virus being fake news… the list is longer than the Nile!

Whatever social platform you jump on, the trending conspiracy hashtags are there for you to get sucked into a vortex… however, it’s up to the reader’s discretion as to whether it is real or not…

#pizzagate #frazzledrip #adrenochrome #qanon #freebritney #spiritualawakening #wwg1wga #epsteinisland #5g #anonymousisback #wayfair #wikileaks #savethechildren

Instagram REELS viewers away from TikTok

Instagram is hoping to lure creators and viewers away from mega platform, TikTok, with its new video feature, Reels. If you haven’t already heard the ‘Tok’ of the town, President Trump has banned the Chinese-owned app starting mid September, unless a US buyer comes into play. With the uncertainty surrounding TikTok’s survival, Instagram’s announcement of Reels comes at the perfect time. Currently, Reels is very similar to its rival, where users can choose from a variety of filters and music tracks to accompany their video, however, clips are currently limited to only 15 seconds.

For more information on Instagram Reels and how to use, click here.

Fake News Be Gone!

Facebook has made a fresh round of changes to its algorithm that intends to prioritise reporting and will give content that lacks a clear publisher a lower position on the feed. The change aims to see genuine journalism rise to the top of the feed with fake news hopefully getting the flick!

So how does it work?
As articles emerge on a particular topic, the social media giant will pull them together and analyse them to identify which one seems to be “the original source.” Don’t worry, Facebook has assured users that they will not be inundated with news articles they don’t care about, however, they will see news stories from publishers that they or their friends follow. For more info on Facebook’s algorithm changes, click here.

Facebook Takes On YouTube

Users in the US can now watch official music videos on their Facebook Watch and individual artist’s pages. Now partnering with some of the world’s biggest music labels including, Sony Music, Universal Music Group and Warner Music Group, Facebook can now distribute official music videos on the platform – whereas in the past could only share short previews or in some cases just audio. Facebook’s interest in music videos is most likely due to potential advertisers wanting to spend big DDB’s (dollar dollar bills) on exclusive videos that will premiere only on Facebook. Keep your eye out, only time will tell if music videos will be available worldwide on Facebook.

For more info, click here.

LinkedIn Lends Users A Helping Hand

Christmas has come early for Social Media Managers or those who may need a helping hand in building their LinkedIn presence! The professional networking site has published a helpful guide for Social Media Managers on how to get the best use out of the platform, accompanied by many useful tips and tricks. The 32-page guide is broken up into five sections that provide readers information on how to maximise engagement, boost content reach and fuel potential sales through connections. If this sounds like it’s right up your alley, download the guide here!

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The Social Culture-Issue #33

This month has shown the world how powerful social media can be in amplifying a movement and creating positive change in our world. The #BlackLivesMatter movement spread across our social feeds at the start of this month, with brands, influencers and users showing their support and outrage over the racial injustices. The power of the hashtag has been huge with #BlackLivesMatter included on over 20 million posts on Instagram alone, propelling the movement and providing important information for those involved in the protests. A moment of disruption occurred where people were called out for using the #BlackLivesMatter hashtag incorrectly which saw a clogging of feeds, causing important live messages for protesters getting lost in the blackout. This was an interesting insight into how much we do rely on a hashtag and its importance in a campaign. We hope that this movement has lasting change and its effects will be felt forever. It is nice to see that social media has been able to provide a voice and platform for a positive change.

More ways to make $$$ on Instagram

Instagram influencers are about to take home more cash in their pocket for their content, thanks to Insta’s new badge feature and IGTV monetisation. The social media giant has announced that it’s finally rolling out the next stages for IGTV monetisation, in an effort to keep creators on the platform. Since IGTV hit our phones, monetisation has not been on offer, making it difficult to compete with other platforms that do offer cash incentive for creators such as YouTube. Now video ads will appear when a user clicks to watch an IGTV video from the preview button in their feed, that will last up to 15 seconds. Instagram will begin the test phase, showing ads from a select group of partners and advertisers in the US, including brands such as IKEA, Puma and Sephora.

For more info, on Instagram’s new monetisation tools, click here.

TikTok shares tips on the old hashtag

If you’re looking to add TikTok to your digital marketing mix, then listen up! TikTok has recently released a new case study that provides a basic rundown on how to execute a successful branded hashtag campaign. The style of the campaign involves brands creating a specific hashtag and linking it to a video challenge, facilitating an interactive, engaging video response campaign. While it may sound like an easy campaign to implement, it’s important that brands come up with an interesting, engaging idea that TikTokers will want to follow along and partake in. The case study focuses on a fashion eCommerce platform in Asia, ZALORA, that used TikTok to promote their upcoming fashion festival. ZALORA’s challenge videos were viewed nearly a million times, with 62,000 TikTok users engaging with the hashtag and posting videos for the challenge. Sounds like a simple concept with great results, however, be warned it takes a solid creative idea and an added incentive to capture TikTok’s young audience!

For more info and to read the case study, click here.

Facebook adds option to send emails

Facebook has sneakily added in the ability to send marketing emails through the pages app. Several users have reported seeing a new function earlier this month, which prompted them to ‘send customised marketing emails’ via their Facebook page. The process seems to work by asking page managers to manually add email contacts to their database, confirming that they have given permission to contact them via email. Once your database is ready to go you can easily create your email within Facebook and add in your subject line. For now it looks like the email design is pretty limited to just text, but it will be interesting to see if Facebook expands on this email marketing tool, and who knows you may never have to use Mailchimp again if it proves to work well

For more info, click here.

Facebook’s creator studio app has a refresh! 

If you’re a social media content creator you’ll know just how frustrating Facebook’s Creator Studio can be! Finally the app has had a much needed update, allowing users to create content within the app itself. Scheduling has been added along with some more features for video posts including metadata fields and thumbnail selection. While the app is a great portal for insights into how your content is performing and an easy way to edit posts, the app and desktop version can be glitchy. If you didn’t know already, you can schedule your Instagram posts through creator studio, however, be warned the process is not as streamlined as it should be. We’ve noticed that posts sometimes don’t get scheduled at all – so best to make a note in your diary when it’s time to post on Insta to make sure it actually worked!

For more info on Facebook Creator Studio and it’s recent updates, click here.

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Why You Need To Outsource Your Marketing Function

As 2020 officially kicks off, many businesses typically take the opportunity to review half year performance, make adjustments and plan for the next period . With marketing recognised as a necessary contributor to growth, understanding the benefits of outsourcing marketing to a specialist marketing firm could make all the difference; regardless of whether you’re a small to medium enterprise with little or no marketing resources or a corporate entity with an designated team.

Our experience providing outsourced marketing services for clients across council, entertainment, energy and retail has enabled our clients to increase sales, deliver large events efficiently, increase online traffic and so much more.

Small to Medium Enterprises

Many SMEs are often not large enough to have a dedicated marketing team which means the responsibility is left to the owner, an untrained junior staff member or not at all.      
In this regard, outsourcing marketing needs to an expert 3rd party can deliver many immediate benefits to SMEs including:

    1. Marketing Done EffectivelyFor SMEs, marketing can often lie with someone as an added extra to their role within the business. This means that sometimes it is not implemented effectively as it can fall to the ‘to-do’ pile and opportunities can be missed. An external marketing team’s sole purpose will be to ensure your business is meeting its marketing goals, so nothing will be left to chance.

2. The Who, What, When, Where & HowA specialist outsourced marketing firm has the down low on the who, what, when, where & how of the industry. They know who the best person to contact is, what the angle should be and what the current trends are, when the best timing is to push your marketing, where you should be focusing your efforts both internally and externally and how you should go about it.

3. Dedicated Skill SetsSpecialist outsourced marketing firms make sure they have dedicated and competent team members trained in all areas under the remit of marketing including; social media, public relations, digital marketing, events etc. This means that you will have the perfect person to help you with your specific marketing needs to ensure you reach your goals.

4. Up To Date IndustryKnowledge Like with any industry, marketing is always changing. New ways of reaching target audiences, new trends and new platforms are constantly hitting the market along with constant changes to platform algorithms. Having a team that is up to date on all the insider knowledge is essential to ensure you are reaching all of your potential targets.

Corporate Entities

Corporate businesses are more likely to have an internal marketing team who manage all of the marketing needs. However, an outsourced marketing service provider can provide immediate benefits through;   

1. Interim Resourcing / Staffing Hiring an external marketing company may be beneficial for your business should you be finding it difficult to hire the right team member or alternatively,  if there is too much work for the current internal team to keep on top of. An external marketing team can work with the internal team to take control of the workload  or be dedicated for a time frame whilst there may be some internal shuffling. This ensures all marketing needs are being met.

2. Complimenting Internal Capability  According to the Gartner Marketing Organizational Survey 2019, marketing leaders say they want to bring more of the high-value and strategic work in-house and use agencies to fill tactical and talent gaps. Engaging an outsourced specialist to embed in your marketing team is an effective way to upskill existing resources whilst ensuring your business’ marketing is more efficient and effectively covers the ground you need.

3. Bolstering Support for Events There is a lot of time and hard work that goes into making an event a success. Engaging in extra hands or outsourcing the entire event to an external company can help to minimise pressures on internal staff who may not have the time or required capability to perfect the event. External teams can help at all stages from the planning to being on the ground on the day to ensure your event is executed successfully.

4. Shadow-Testing StrategiesAll streams of marketing need an effective strategy. Developing actionable strategy is time consuming as all opportunities need to be identified and optimised to ensure relevance and impact. Creativity is also an essential part of these strategies and thinking outside the box is needed to ensure you are engaging your target audience. By engaging a specialist marketing firm, you can bring fresh ideas to your campaign, let them do the heavy lifting with creating the strategy to ensure all you have to do is press go and implement. 

For SMEs and Corporate entities, outsourced marketing makes a lot of sense from both financial and operational perspectives, not to mention the competitive advantage associated with having ready-access to the latest knowledge and practices in marketing strategy and technology. 
There are many ways that an external marketing team can benefit your SME or Corporate entity. At made4media we work with the full spectrum of businesses to help them achieve their marketing needs, whether that be as a full service agency or by becoming an embedded member of your existing team.  If you are curious about how outsourced marketing could make a difference to the performance of your business, please get in touch to book in a free 30 minute consultation today!

Rebecca is the Founder and Managing Director of M4M Agency. With over 30 years experience in the television, marketing and communications industry, commencing her career in 1988 at Network Ten Brisbane. Driven by creativity and the goal to nurture a dynamic team, made4media was born in 2003 and is a full service Creative, Marketing and Communications agency. Rebecca works with a talented team of strategic and creative problem solvers focussed on achieving success for clients. They are an outsource marketing solution for clients big or small.

The Social Culture-Issue #32

It’s been a crazy couple of months with so many changes to EVERY part of our lives. Terms like iso, social distancing and ‘pubs closed’ are just a couple of #buzzwords we are sick of hearing…

Looking back on 2020 so far like…

Negativity aside, one thing we are grateful for during this time is social media and the power it has to help you keep in touch with your loved ones, and also cure any iso boredom. Social media consumption has gone up, with 47% of people spending a longer amount of time on social than they usually would. This provides brands and businesses the perfect opportunity to grow their online community and keep in touch with their current followers. Seriously if you’re not on social, NOW is the time! We have summed up some of the top social media updates and trends that are happening right now, so you’re not totally in the dark!

FB & Insta add new features to help small businesses

Facebook has very recently announced a handful of new features that allow users to show their support for small businesses and receive the latest updates and deals from them as they navigate through the impacts of COVID-19. The social media giant is introducing a new section called Businesses Nearby, which allows you to see the latest posts from businesses within a certain distance from you, where you can view their current hours and pickup/delivery options. Perfect way to get updates from your fave local takeaway place!

If you want to show even more support for your favourite small businesses, you can now use the new Support Small Business sticker on Instagram. Any posts using the sticker will be added to a shared Instagram story highlighting similar posts from all the accounts you follow (similar to the Stay Home sticker). It also enables you to share thumbnail images of the latest three Instagram posts from the business you choose to shout out on your Story.

So next time you order takeaway from your fave restaurant, why not show them some love and shout them out on your Story using Insta’s latest sticker! Watch made4media’s Instastories over the next few days as we showcase some of our local favs!

For more info on the latest changes to FB & IG and their efforts to help small businesses, click here.

Spotify will allow you to DJ in groups sessions feature

Say goodbye to fighting over the AUX cord and having to say ‘NEXT!’ to your friend who is insistent on playing the new Ariana Grande album to death. Spotify now gives you the ability to share the DJ duties with your friends and fam, allowing everyone’s favourite bangers to be played! The music streaming platform, is currently testing ‘group sessions’ that allows you to share scannable Spotify codes with friends, enabling you to each pause, play, skip and queue tracks in real time. The group session will only be made available to premium users, and can be used among quarantine-mates and families. We are definitely keen to try this when we get back to the office, if it rolls out! For more info, read here.

Soz TikTok Business users, your music rights have changed!

Sad news for TikTok business accounts, you can no longer use popular tracks in your videos, now only ‘royalty-free’ music tracks will be made available to verified brands. This means brands won’t be able to use songs such as ‘Say So’, ‘Supalonely’ or ‘Glitter’ which have all gone viral on TikTok along with their associated dances. Verified business accounts will still, however, have access to user uploaded sounds, and are able to obtain commercial licenses on their own and upload the song to TikTok

For more info, click here.

You can now host virtual live events on Linkedin! 

With lockdowns and restrictions forcing events to be cancelled, many event organisers have opted for digital functions instead, where you can share the same information and knowledge but obviously without the in-person connection. LinkedIn has now combined their new LinkedIn Live feature into their existing events option. The two features now work together, allowing professionals to stream live video content directly to LinkedIn Events attendees. Attendees will be notified when the stream goes live, allowing them to watch and engage with other attendees.

For more info on LinkedIn Live events, click here.

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