Content marketing is all about developing and distributing shareable information. It should be very strategic in nature and be targeted towards a specific audience your company/business is trying to reach. The content should not specifically promote a brand, but rather provide helpful information or be entertaining which users are willing to share, and subtly stimulates interest for your product or service. The most common forms of content include information on social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars.
SEO & SEM
Search Engine Optimisation (SEO) aims to increase the amount of visitors to your website through useful content on your pages, which in turn achieve high results returned by a search engine. This is effectively a free way to achieve a better search ranking. Search Engine Marketing (SEM) is paid internet marketing where businesses pay to promote their website and increase their visibility in search engines to drive visitors to their website.
SEO and SEM are complex processes so it pays to have professionals on your side. We’re here to make your website as strong as it can be, so search engines like Google can assess your website as better than your competitors and rank you higher in a potential customer’s search results. Hundreds of factors need to be considered in your SEO/SEM strategy and every website is different.
It’s well understood that first impressions do count and this can also be said for a business’s website. The user experience can make or break an organisation and one of the most important aspects of a website is its navigation. If your website is difficult to use, clunky or old-fashioned, you won’t convert a customer – it’s that simple. In today’s mobile world, it’s also increasingly important to make sure your website is completely mobile-friendly, while on the other hand, your full website must be modern and responsive. M4M Agency can help you develop a flawless website, which will help your business flourish.
If you want to play a strong digital marketing game, it’s critical to make sure you’re delving into email marketing. With about a third of the world’s population using email, it’s clearly a popular medium and one we should all be tapping into, to further our communication with our target market. Email marketing is generally an inexpensive medium which can be used to reach a wide audience while really connecting with them. We can help you construct impactful email marketing campaigns to ensure you are communicating with your target audience and reaching your KPIs.
Since its conception, the humble blog has come a long way. Initially designed as a tool for one to express their thoughts and feelings – a personal journal if you will, it’s now become a powerhouse of its own, and businesses and individuals alike are harnessing the power it can bring when used correctly. Today, a blog is one of the best ways you can attract new visitors to your website. A business blog is a marketing channel, just like social media or email marketing, which helps to support your business growth. With an inhouse team of wordsmiths we can help you write impactful content that will help your SEO and drive people to your business.