The Social Culture-Issue #13

With World Social Media day tomorrow what better way to celebrate than a recap of what’s been happening in the world of social media over the past month. From Instagram’s new video platform to the possibility of virtual reality coming to Facebook we discuss it all below!  

Instagram goes head on with YouTube

You will soon be watching a lot more videos on Instagram with their new release of IGTV! You’ve probably already noticed the new TV shaped button in the top right hand corner of your feed that houses longer videos from people your following. Creators can upload up to an hour long video to the new IGTV hub. For now there are no advertisements, but don’t be surprised if you start seeing them in the future. Click here for more information on Instagram’s latest and greatest video platform and how you can take your video content to the next level!  

Why you shouldn’t buy Instagram followers 

Now we know it can be very tempting to buy followers for your business or personal page as we understand just how hard and frustrating it can be to grow your following. But don’t do it, you don’t buy friends…so don’t buy followers. It’s even more tempting when you see “buy 1000 Instagram followers for just $5,” however the risks far outweigh the rewards. While it may seem like a quick fix it might be doing more harm than good. Click here for 8 reasons why you shouldn’t buy your Instagram followers!

Facebook’s making it a lot easier for brands to find influencers

Facebook has big plans to increase connections with brands and creators for improved sponsored content by releasing a “brand collabs manager.” The new platform is essentially a search engine for brands to search influencers and celebrities that may fit well with their company. Creators will also be able to create their own portfolio on the platform highlighting how they can seamlessly work brands into their content. Another clever bow to their string for Facebooks ever expanding orchestra! For more information on how you can find your next influencer click here.

Snapchat adds ability to delete chat after being sent

Ever press send on a message that you instantly regret? Say goodbye to those embarrassing drunk messages to your ex and hello to your dignity because Snapchat has your back! The app has now added a new feature that allows you to delete sent messages from individual or group chats. You can still delete your message regardless if the other person has already seen it, however they will be notified when a message has been deleted. To find out how to delete your next drunk snap click here!

Virtual Reality coming to Facebook?!

Since launching 360 video in 2015 on Facebook we’ve seen many creators, publishers and advertisers use this immersive format in many creative ways. However Facebook is about to take it to the next level by introducing 3D-180 video. You may be thinking how on earth will I be able to see 3D posts in my timeline? Well you’re only going to get the full, immersive experience with a VR headset, which we would assume not many of you would have. However it is a huge development which makes us wonder where virtual reality will take us in the next few years. Click here to learn more about Facebook’s latest step towards virtual reality!

Don’t miss the next Issue! 

Don’t miss our next issue and stay up to date with all things social! Click the link to sign up to our monthly newsletter to read all the latest and greatest things that are happening in our world!.  Go on, be lazy, let us do the work for you!

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