The Social Culture-Issue #27

With spooky season coming to a close, it’s time for our monthly roundup of all things social media! This month, the iconic RISE AND SHINE was born from Kylie Jenner, bringing a multitude of memes across the Internet. Facebook began rolling out a news tab on its mobile app and Instagram is making it easier for creators to share their own series on IGTV. Continue reading below for the full monthly roundup.

Facebook News Is Coming

Facebook has begun testing a new home for news in its mobile app called ‘Facebook News’ which will host news from big publishers including The Wall Street Journal, USA Today and BuzzFeed. It looks like Facebook is paying some, but not all, participating publishers for their work, offering a new revenue stream for the media industry. The ‘News’ tab will offer personalised news based on what you have previously read, so you can be sure content will be relevant to you! For more info on Facebook’s news tab, click here!

It’s Time To Jump On Board With TikTok

TikTok has exploded in the past couple of months and if you haven’t downloaded the app you are seriously missing out! If you’re not familiar with the app, TikTok is similar to Vine where users post short, highly engaging videos that have the potential to go viral. Videos can be up to 15 seconds long with users also being able to connect multiple clips together for up to 60 seconds. There is definitely potential for brands to jump on board with TikTok and interact with their target audience in fun and creative ways. Here are 8 ways you can utilize TikTok in your marketing strategy!

IGTV Series Is Here! 
This month Instagram rolled out a new tool to help creators start their own IGTV series. Viewers can now binge-watch their favourite series from creators and subscribe to receive notifications each time an episode is released. The new tool is designed to give creators a chance to produce ongoing, long-form video content on IGTV instead of other platforms such as YouTube or Snapchat. The new tool lets creators organise their videos on a separate page including a badge with the series name to separate it from other IGTV videos. When a viewer watches an episode in the series, the next episode will automatically be recommended to continue watching. For more info on how to set up an IGTV series, click here!

Facebook stats declining? Here’s why

Frustrated that your Facebook stats are not looking so hot recently? Facebook has recently changed the way it calculates Page impressions, meaning it now filters out repeat views from the final count – ultimately making your impressions drop. In a nutshell, Facebook is updating the time frame for which they filter out repeat organic impressions from the same person. Don’t fret about this recent change, click here to find out how to keep your social stats looking good all year round.

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